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WISC-TV
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| WISC-TV | |
|---|---|
 |
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| Madison, Wisconsin | |
| Branding | Channel 3 (general) News 3 (newscasts) |
| Slogan | Informed, Involved, and In Touch (newscasts) |
| Channels | Analog: 3 (VHF) |
| Affiliations | CBS MyNetworkTV (DT2) |
| Owner | Morgan Murphy Media (Television Wisconsin, Inc.) |
| First air date | June 24, 1956 |
| Call letters’ meaning | WISConsin |
| Former affiliations | UPN (secondary on WISC 1995-1999; cable/digital only, 2002-2006) The WB (cable/digital only, 2000-2002) |
| Transmitter Power | 24 kW (analog) 603 kW (digital) |
| Height | 469 m (analog) 466 m (digital) |
| Facility ID | 65143 |
| Transmitter Coordinates | |
| Website | www.channel3000.com |
WISC-TV, channel 3 (analog)/50 (digital), is the CBS affiliate for Madison, Wisconsin. The station is the flagship of Madison-based Morgan Murphy Media, and has been affiliated with CBS since its launch on June 24, 1956. It is also the only full-power VHF outlet in the Madison media market, with its transmitter located on Madison's West side. The station also operates My Madison TV, which is carried on local cable, on DIRECTV in the Madison market, and on WISC's digital subchannel 3.2 (DT 3.1 simulcasts WISC's lineup).
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[edit] History
WISC-TV first took to the airwaves on June 24, 1956, taking over Madison's CBS affiliation from WKOW-TV (which retained ABC affiliation). Having the Madison market's only VHF transmission tower gave WISC-TV the farthest signal reach over the market's UHF stations in an era before cable simulcasts.
From its early days in broadcasting through the 1970s, the station ID was branded "WISC-TV, Channel 3—Madison. Wisconsin's Leadership Station." Jerry Deane was a very popular news presenter. William "Bill" Dyke was an on-air talent in the early 1960s before he eventually became mayor of Madison.
From 1995 to 1999, WISC-TV carried select UPN programming during overnight hours, before the launch of a separate UPN station in the market, WHPN. UPN returned in 2002 on WISC's cable/digital subchannel, "UPN 14"; that channel now carries MyNetworkTV.
WISC-TV commerated its 50th anniversary in June 2006, which merited a congratulatory mention by David Letterman on his Late Show broadcast of June 22, 2006 (their first program, he quipped, was "Good Morning, Cheddar").
[edit] Programming
The station airs a mix of local programming, newscasts, and syndicated shows (among them Dr Phil, The Oprah Winfrey Show, and Entertainment Tonight). WISC usually airs the full CBS program schedule, though pre-emptions to overnight hours have occurred in the past due to local specials and Wisconsin Badgers sports broadcasts (WISC was home to Badger broadcasts on ESPN Plus before the syndicator's relationship with the Big Ten Conference ended in 2007).
In addition to its normal morning, midday, 6PM and 10PM newscasts, WISC airs "News 3 Live at Five," which is largely devoted to non-headline news and features that focus on the community and the people of Madison, Dane County, and southern Wisconsin.
[edit] High Definition news
On October 26, 2008, WISC-TV began producing all its newscasts in total high-definition, becoming the first commercial TV station in Wisconsin to do so.[1] The station had produced occasional news features in HD since the beginning of 2008.
[edit] My Madison TV
WISC-TV's digital subchannel, 3.2, is known as "My Madison TV," and carries the MyNetworkTV schedule, syndicated programs and off-network reruns, as well as "News 3 at 9 on My Madison TV," a prime-time newscast produced by WISC-TV. My Madison TV also serves as a backup channel for programming that is pre-empted on WISC. The channel is carried on Charter Communications cable channel 14, where it originally launched in 1998 as a WB Network affiliate.
[edit] Current On-Air Personalities
- Susan Siman (Weekdays at 5:00, 6:00)
- Eric Franke (Weekdays at 6:00, 10:00)
- Mark Koehn (Weekdays at Noon, 5:00)
- Teri Barr (Weekdays at 9:00, on My Madison TV, and 10:00)
- Rob Starbuck (Weekdays in the Morning)
- Charlotte Deleste (Weekdays in the Morning)
- Andy Choi (Weekends at 5:30, 6:00, 10:00)
- Gary Cannalte (Chief Meteorologist)
- Jay Wilson (Sports Director)
- Jessica Arp (Reporter)
- Linda Eggert (Reporter)
- Marc Lovicott (Reporter)
- Maria Guerrero (Reporter)
- Angela Bettis (Reporter)
- Naomi McDonald (Reporter/Producer)
- Haddie McLean (Weather)
- Karin Swanson (Weather)
- Pam Tauscher (Anchor)
- Josh Williamson (Weekend Sports)
- Steve Van Dinter (Reporter) Gadget Guy
- Neil Heinen (WISC/Madison Magazine Editorial Director and host of "For the Record")
- Shawn Prebil (WTDY traffic reporter)
[edit] Former On-Air Personalities
- Laura Behnke (Sports); now with KNTV in San Jose, CA
- Charles Buhrow (Sports); now Sales Director, Digital Golf Network
- Joel DeSpain (Reporter); now Public Information Officer, Madison Police Dept.
- Jessie Garcia (Sports); now with WTMJ-TV in Milwaukee, WI
- Marney Gellner (Sports); now with FSN North
- Angela Jacobs (Sports); now with WTSP-TV in Tampa, FL
- George Johnson (Sports Director); left station in September 2008 after racist altercation with police[2]
- John Karcher (Anchor)
- Martin Kilcoyne (Sports); now with KTVI-TV in St. Louis, MO
- Matt Lepay (Sports); now play-by-play radio voice of University of Wisconsin Football & Basketball
- Curt Menefee (Sports); now with Fox Sports as Fox NFL Sunday host
- Mike Pitas (Sports); now in advertising sales with Manufacturing.net
- Alanna Rizzo (Sports); now with FSN Rocky Mountain
- Jeff Smith (Weather); suspended pending incest charges
- Dawn Stevens (Anchor/Reporter); now with KMSP-TV in Minneapolis, MN
- Chris Swanson (Sports); now with NWCN in Seattle, WA
- Katy Sai (Anchor)
- Toya Washington (Anchor/Reporter); now with WISN-TV in Milwaukee, WI
- Carleen Wild (Anchor); now with WMTV
[edit] News/Station Presentation
[edit] Newscast Titles
- WISC-TV News (1956-1960)
- Channel 3 News (1960-1966)
- Newsroom 3 (1966-1971)
- TV-3 Eyewitness News (September 13, 1971[3]-1982)
- Channel 3 Action News (1982-1989)
- News 3 (1989-present)
[edit] Station Slogans
- TV-3, Your Eyewitness News Station (1971-1982)
- Channel 3, Where the Action Is (1982-1985)
- Madison's #1 News Team (1985-1989)
- Your 24 Hour News Source (1989-1995)
- Where the News Comes First (1995-2004)
- Informed, Involved, and In Touch (2004-present)
[edit] References
- ^ "WISC-TV To Air Newscasts In HD", October 20, 2008 announcement from the WISC-TV website
- ^ "WISC-TV sports director is out of a job after a traffic incident"
- ^ "Stations Here Gain Prime Time But Few Local Shows Develop", page 23. Wisconsin State Journal, 9/5/71.
[edit] External links
- "Channel 3000," the WISC-TV website
- Direct link to WISC-TV's 50th anniversary webpage
- June 2006 feature from Madison Magazine on WISC-TV's 50th anniversary (large PDF file)
- Query the FCC's TV station database for WISC-TV
- BIAfn's Media Web Database -- Information on WISC-TV
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